Petronas Twin Towers

Brand Identity & Guidelines, Sign System, Uniform

Petronas Twin Towers Visitor Center

To ensure the visitor centre is on par with the impact of the twin towers, a branding exercise was called upon. SIXDAYS proposed a logo that strongly reflects both the towers and capital letter “M” of Malaysia. As the triangle is a symbol of the sky bridge, it also brings a balance point to the logo and reflects a country united in its multi-culturalism. The brand identity was extended to gift shop collaterals, signages and staff uniform for consistency and brand retention.