Shama Medini

Brand Identity, Marketing Collaterals, Website, Ads

UMCity Medini Lakeside

Shama Medini is its new flagship in Malaysia and we were tasked to develop the brand as an individual yet keeping with Shama’s core values of “live without boundaries”. The result is an identity exuding sophistication with a metropolitan feel while shades of blue, inspired from the logo instills a sense of calm. Local expressions of Malaysian culture were also weaved into the brand identity to extend and affirm its position in the market.

Website: shamamedini.com.my